“I’ll help you paint a picture of your ideal school situation, then work tirelessly to make it happen.”

A mother of two young children herself, Laura Shapiro understands a parent’s struggle to ensure that their child gets a great education. She started Bay Area School Choice in 2014 so that she could put her years in education to work as an educational consultant, guiding other parents through the public and private school maze. Laura has helped numerous families navigate the school systems in Marin, San Francisco, and Silicon Valley. The children she places range in age from preschool through high school.  


Laura believes that every child deserves to be in a school they absolutely love. She also knows how significant a child’s school can be to their family. For many Bay Area residents, their child’s school becomes an integral part of their personal network and community. Parents interact with other parents and sometimes become lifelong friends. Choosing the right school is not only crucial for a child, it is also important for the entire family. 


Laura enjoys spending time getting to know each family and personally meets with them face-to-face, over the phone, or through Skype. Her clients appreciate that she is a good listener, easy to work with, knowledgeable, and offers sound advice. 


Laura’s Background 


Before founding Bay Area School Choice, Laura worked for 10 years in two prominent San Francisco Independent schools, The Town School for Boys and Convent of the Sacred Heart Elementary, as a Kindergarten teacher, 4th grade teacher, teaching assistant coordinator, summer school assistant coordinator, and admissions coordinator. She subsequently worked in a prominent Marin County high school, The Branson School, as the Director of Alumni Relations, before taking a short break to raise her children. Laura Shapiro has a B.A. in Psychology from Connecticut College, as well as an M.A. in Teaching and an M.A. in Organization and Leadership from the University of SanFrancisco.


To learn more about how educational consultant Laura Shapiro and Bay Area School Choice can help you find a school your child will absolutely love, please call: (415) 944-7072 or

- Laura Shapiro

© 2016 Bay Area School Choice

Bay Area School Choice provides private school placement, public school placement and relocation services for families with children in preschool, kindergarten, primary school or high school. Located in Marin County, education consultant Laura Shapiro serves families throughout the San Francisco Bay Area